Monday, February 16, 2009

Top Ten Reasons Debbie Barden Should be the New Sodexo Senior Communications Manager

1. Debbie successfully branded JobTarget as an industry leader
A year ago, JobTarget was an up and coming company. The owner joked that it was the “best company you have never heard of”. Through an extensive PR plan and strategy, developing strong relationships with editors and bloggers, press meetings at conferences, and networking with the media, I helped JobTarget transform from a “company you never heard of” to an industry recognized standard in the recruitment advertising industry.

2. Debbie is passionate about Social Media Marketing (SMM)
SMM’s viral nature can drive traffic and visibility! Facebook, Linkedin, and Twitter to name a few, are the most compelling marketing mediums in Web 2.0. SMM is about creating long-term, trusting relationships with online communities. It’s about sharing your knowledge and engaging with your customers to get them to become your evangelists. You’ll get vital feedback and get more in touch with your audience. Its digital PR and market research all in one place!

3. Debbie understands how effective communication can increase SEO
I’ve created effective keyword strategies to not only optimize my clients’ site for SEO but also to optimize editorial content and articles to post on blogs and social media sites to drive traffic and leads. These become extremely valuable links to your website, increasing your free organic search visibility and company branding.

4. Debbie is a confident presenter and communicator
Whether it’s presenting a business plan to a small group via GoToMeeting or presenting a case study via PowerPoint to over 100 publishing professionals at a conference, both are done with poise and professionalism. In addition to being a polished verbal communicator, I’m also a competent writer who can effectively communicate via written and electronic communication.

5. Debbie’s project management skills helped build her reputation as a competent, successful manager
Over the years I’ve successfully managed process improvement teams, web development projects, and numerous marketing projects always meeting scheduled deadlines. These projects were extremely visible among senior management and multiple divisions throughout the globe. Awards of excellence were presented as recognition for success.

6. Debbie has exceptional time management skills
I’ve always been recognized for being extremely organized and detail-oriented. These strengths correlate with time management skills which are essential for success. I have the ability to monitor projects and tasks, schedule accordingly to meet deadlines, while also focusing on the activities that will give the greatest return.

7. Debbie has a winning combination of creativity and innovation
Driving forces such as the economic condition, increased competition, diversity issues, and new forms of technology are challenging businesses every day. Hiring someone who is both creative and innovative will be particularly important for strategic planning and is the key to success in these changing times.

8. Debbie is experienced with all major marketing mediums
Throughout a 15+ year marketing career, I’ve developed and managed marketing campaigns and projects utilizing the following mediums: brochures, sell sheets, case studies, FAQs, e-mail, e-newsletters, PR, social media, blogs, banner advertising, affiliate marketing, Google Adwords, presentations, product CDs, product packaging, catalogs, employee newsletters, customer newsletters, registration forms, landing pages, website, logo design, product branding, trade shows.

9. Debbie is driven by being challenged
I am not the type of person to do the same thing day in and day out. I thrive on being challenged and learning. I can hit the ground running and make an immediate revenue impact. . My energetic and entrepreneurial-spirit inspire me to exceed expectations and succeed in whatever I’m challenged to do.

10. Debbie is dedicated to her career and will be dedicated to your company
I’m looking for a career opportunity with a winning company where my dedication and commitment will result in a long-term, mutually-beneficial opportunity. I hope this Top 10 has given you insight into who I am and the value I can add to your organization. To see samples of work, references and letters of recommendation, review my CV at www.myvisualcv.com/d.barden or just call me today at 203-213-2392.[i]

Prepared by Debbie Barden for Debbie Barden
©2009